"WORTH IT" by OCCO
"WORTH IT" is an energetic and ultra danceable track that will get listeners moving. OCCO has once again delivered his signature alt-pop experimental sound with dynamic production that pushes the boundaries of contemporary pop.
His emotive and captivating voice is supported by a rich musical arrangement of Classical and Indian instruments treated with heavy electronic layering and a video-gamey flare. The lyrics offer a unique perspective on the sacrifices we make for success and how it can impact our self-image and mental health.
How would you describe the human behind the artist OCCO?
Hmm I would describe myself as someone who is passionate, curious, always willing to think outside the box, and always making jokes. I'm also quite emotional, sensitive and can be insecure too. I like delving into different subjects, learning as much as I can, getting to know other people's points of views, exploring different cultures through travel, music, philosophies, religions, and food. I would also consider myself a slacker haha but also a perfectionist.
I really don't like putting out art that I am not proud of just for the sake of having "content" out. Lastly there's nothing I love more these days that connecting with people through deep, meaningful conversations.
What were your first steps into music?
My mom's side of the family is very musical. She is an epic piano player, my uncle teaches piano and is also a beast on the keys, while my grandfather was a composer of classic Spanish music (Pasodoble).
Music has pretty much been downloaded into me. First started guitar lessons at 12 years old, piano a bit later on my own. Began writing songs when I was 15 and producing on garageband. Got ableton when I was 18 years old and just haven't stopped ever since (29 y/o currently).
You are very productive, "Worth it" is your 3rd release in 2023, where do you take your inspiration from?
WORTH IT is part of a 5 song EP that'll be released on March 3rd. It is very personal, almost biographical. Each song reflects a different component of my personality and inner being. "No Regerts" is about escapism, wishing to get away but finding that the world can be as cruel as a horrible home life. "WORTH IT" is about seeking comfort in the grueling work life, being oppressed by the day-to-day grind and system that pretends to care.
"I'm Not Crazy!" is inspired by a homeless man I met, essentially a song about utter rejection from society and the toll it takes on an individual. "dead eyes" is pretty much a song about someone suicidal that I used to sing to in my imagination for comfort them. And the last track
"Jingle-Jangle Diamond Die" is about wishing to leave a confusing, toxic world, that's driving us all insane.
If you could choose a musician/artist for a collaboration, who would it be?
Rosalia or Stromae, if I had to choose, they are massive inspirations to me right now. Just some of the most amazing, fearless masters of music I've heard. Though generally I like to work alone. I tend to spend tons of time experimenting and playing around, leaving lots of room for mistakes and randomness. Sometimes the best ideas come from things you didn't intend to do, but the sandbox you play in will generate magic.
What's in your opinion the hardest part of being an Indie artist?
Right now the hardest thing is trying to sell my music haha this stuff I'm making is quite weird. In a world saturated with commercial music, it's tricky to break the mold and have it be accepted right away.
But whatever lol it's fun and it's time for more creative music to shine through. I'm seeing a lot of other artists not care about commerciality and you can tell that the music is more fun, honest, and adventurous. Can't wait for the next 10 years of music!
